Peter Andre wants Cheryl Cole to know that Britain still adores her, even though the US hasn't welcomed her with open arms.
'You're strong and loved in this country, come back to the people who love you,' says Pete, 38, who reckons Cheryl's X Factor humiliation could have been avoided.
'The bosses would know before she went over to the States if she was right for the job or not,' he reasons, 'to give her false promises is crushing.
'I know how she feels about being let down by things that are promised to you.'
'It's done a lot in this industry. Thankfully I have great management that cover my back at all times.'
Cheryl, 27, remains in hiding as Nicole Scherzinger takes over her role but Pete believes she should prepare herself for 'bigger and better' things.
'She should sing, do TV, commercials, endorsements and put her fingers in a lot of pies,' he advises.
'I do that and I love my life. With her success rate she'll be huge.'